Scoutible Entrepreneur Fellowship

Project description:

Designed and executed online marketing campaigns for the Scoutible app in the Great Detroit region and acquired a total of 220 users in a month, mainly from professional student clubs and local businesses on the University of Michigan campus.

Led regional team to win second place in the pitch competition and acquired 1,900 users with the awarded $1000 budget.

Achieved second-lowest paid marketing Customer Acquisition Cost of $0.52 and personal national strategy ranked top 5.

1. Personal Campaign snapshot

2. Group Campaign snapshot

3. National Campaign Plan